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Kiefer Kia

1810 W 7th Ave
Eugene, OR 97402

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Optima is Named KBB.com Best Buy

Here at Kiefer Kia, we love coming across good news about the quality vehicles in our lineup, and the latest news from KBB.com is no exception.

After a comprehensive yearlong process of test driving, data collection, and comparisons of 2016 model-year vehicles from across the industry, 49 finalists have been narrowed down to 12 award recipients. We were proud to learn that Kelley Blue Book has selected the 2016 Kia Optima as its "Best Buy" winner in the midsize segment...

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Kia Wants You to Go EV!

For shoppers who have put aside the idea of leasing or purchasing electric vehicles, now is the time to reconsider. The market is growing faster than ever, with 12 automakers currently producing electric options -- including Kia. Iconic and dependable favorites like the Kia Soul have received sustainable makeovers, allowing a broad range of buyers to explore an interest in new vehicle capabilities that have proven more than just a passing fad. In fact, more than 33 percent of U.S. buyers would consider an EV as they search for their next vehicles.

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Kia Sedona is Cars.com's "Ultimate Minivan"

It is no mystery that all of us here at Keifer Kia love the Sedona, but it sometimes doesn't get the love that we feel it deserves from experts. We now feel vindicated, as Cars.com recently announced that it has awarded the Sedona its coveted "Ultimate Minivan" award.

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Pricing for the 2016 Optima Starts at $21,840

Our jaws dropped here at Keifer Kia when our favorite Korean automaker revealed the redesigned 2016 Optima. Sure, it is not a dramatic shift from the last-generation model, but it is a lot sleeker and has a larger footprint that helps expand interior space. The only stone left unturned was the price of the 2016 Optima, but Kia has turned that stone over today and revealed the Optima's pricing.

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Autotrader Relishes in Remarkable 2015 Kia Sportage

There's lots of reason to fall for our fun family hauler, the compact, yet charming 2015 Kia Sportage.

Just ask Jabari Jones, Autotrader pundit.

He had plenty of great things to say about this crossover when he recently took one for a spin. See it all go down in the video below:

The Sportage model lineup is comprised of three distinctive trims. And for most shoppers, the base LX should be plenty sufficient.

It's stocked to the gills with stunning standard amenities like 17-inch alloy wheels, rear privacy glass, keyless entry and 60/40-split-folding and reclining rear seats…

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2016 Kia Sorento Makes Sizzling First Impression with Edmunds.com

On the hunt for your next, new utility hauler for you and yours? If so, your friends at Kiefer Kia can most certainly help.

Our sentiment? That you make a date to test drive our chic, midsize crossover, the 2016 Kia Sorento. You may very well find that it's love at first sight:

Those who wish to maximize the Sorento's muscle will want to consider the top-of-the-line 3.3-liter V6. Standard on the SX and optional on the EX and SX Limited, this engine pushes out a very prodigious 290 horsepower and 252 pound-feet of torque.

No matter…

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Kia has Designs for the Future

Here at our Eugene, OR dealership, our new Kia cars generate plenty of excitement in terms of both design and performance. There's more to be excited about when it comes to the Kia brand, as the President and Chief Design Officer, Peter Schreyer, explains. Press play and listen to what he has to say, and take a look at what you can expect in the future, near and far.

From newly announced concept cars…

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The 2015 Kia Optima is Just Right for Julius Caesar

NBA star Blake Griffin is at it again, this time putting the 2015 Kia Optima to good use as he tries to rewrite history in his latest movie scene. Why cruise into battle in an outdated chariot when he can be victories in battle with the help of the Optima? With its aggressive styling and spacious interior, this sedan is exactly what Caesar needed. Take a look.

Are you ready to see if the Optima...

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This Off-Road-Ready Kia Concept is Perfect for Eugene, OR

As drivers in Eugene, Oregon, we're always looking for the best new ride. One that's stylish, capable, fun, ready to handle whatever we'll throw at it, and affordable.

We think that, with the new concept car from Kia, unveiled at the 2015 Chicago Auto Show, we've found just that. A 220-horsepower gas/electric hybrid engine sends power to a dynamic all-wheel-drive system that gives this hot hatchback a serious advantage over…

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