Kiefer Kia

1810 W 7th Ave
Directions Eugene, OR 97402

  • SALES: (888) 854-8190
  • Service: 541-302-0909
  • Parts: 541-302-0909


Kelley Blue Book's names Optima and Sedona to "Best Family Cars" List

This morning, Kia Motors America issued a press release announcing that Kelley Blue Book's has named the Sedona and Optima to its list of "16 Best Family Cars for 2016." The list places special emphases on aspects such as safety, comfort, convenience, utility, and fit for car seats.

Editors has praise for Sedona's style and function, modern interior and numerous available advanced safety features. Optima was noted for being stylish, feature-rich, family friendly...front-left-320-en_US.jpg320 × 240

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Walken Closet

Check out what Kia Motors of America has in store for Super Bowl 50! #AddPizzazz
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X-press Yourself In the 2016 Kia Sportage

We at Kiefer Kia want drivers to embrace their individuality and competitive performances -- just like our vehicles. Without unique style and X-ceptional features, how can you X-pect to demonstrate "the power to surprise"? You can't. Kia is proud to team up with X-Men: Apocalypse to create a one-of-a-kind Mystique-inspired Kia Sportage. Check out a 12-second clip in this powerful compact SUV in the link below.

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Kia Road Tour Collaborates With For Holiday Giving

At Kiefer Kia, we know Kia thinks of itself as a champion of innovation. That's why we weren't surprised to see our favorite brand partner with for a unique crowdfunding opportunity called the Kia Road Tour. The goal? Provide an active program in 100% of high-need schools across the U.S. within the next five years. Find out more in the article below!

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Optima is Named Best Buy

Here at Kiefer Kia, we love coming across good news about the quality vehicles in our lineup, and the latest news from is no exception.

After a comprehensive yearlong process of test driving, data collection, and comparisons of 2016 model-year vehicles from across the industry, 49 finalists have been narrowed down to 12 award recipients. We were proud to learn that Kelley Blue Book has selected the 2016 Kia Optima as its "Best Buy" winner in the midsize segment...

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Kia Wants You to Go EV!

For shoppers who have put aside the idea of leasing or purchasing electric vehicles, now is the time to reconsider. The market is growing faster than ever, with 12 automakers currently producing electric options -- including Kia. Iconic and dependable favorites like the Kia Soul have received sustainable makeovers, allowing a broad range of buyers to explore an interest in new vehicle capabilities that have proven more than just a passing fad. In fact, more than 33 percent of U.S. buyers would consider an EV as they search for their next vehicles.

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Kia Sedona is's "Ultimate Minivan"

It is no mystery that all of us here at Keifer Kia love the Sedona, but it sometimes doesn't get the love that we feel it deserves from experts. We now feel vindicated, as recently announced that it has awarded the Sedona its coveted "Ultimate Minivan" award.

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Pricing for the 2016 Optima Starts at $21,840

Our jaws dropped here at Keifer Kia when our favorite Korean automaker revealed the redesigned 2016 Optima. Sure, it is not a dramatic shift from the last-generation model, but it is a lot sleeker and has a larger footprint that helps expand interior space. The only stone left unturned was the price of the 2016 Optima, but Kia has turned that stone over today and revealed the Optima's pricing.

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